Insights provide valuable information that allows you to make informed decisions about the assets on your Widen Collective site. The Insights app is connected to a powerful data pipeline, which is fed from events that occur in your site. Data allows you to analyze the performance of assets, including how much or little others engage with them, track the types of assets that are most used, and compare asset use from brand to brand. Access data in the Insights app in the Collective.
With the app, you can:
- View preconfigured dashboards loaded with graphs that show key indicators of asset and site performance, then share that detail with executives, other stakeholders, leadership, and across teams
- Build customized charts, then further customize them by selecting from multiple chart types, filtering, and grouping options
- Choose time or date ranges for charts
- Export data into a CSV format for easy manipulation
If you have the Access Insights permission, you can get to the Insights app to see data on dashboards others have created. With the Administrate Insights Dashboard permission, you can create and edit charts and dashboards in the app, and with the Export Analytics Reports permission, you can export asset reports, including Quick Insights and Insights reports, from the Exports page.
The Insights Application feature must be enabled for you to access site and engagement data. Contact the Widen Central Support team to enable or disable the feature.
Types of Insights
There are two types of Insights: site data and engagement data. Site data is data about things that live on the site, like the total number of assets, the total number of users, and the total site storage. It can be used to get intelligence about how a site is growing.
Totals for site data are not time sensitive, so you'll see the same data regardless of time zone. Time zone settings are located in your user profile.
Engagement data is data about downloads, logins, searches performed, shares, social shares, uploads, and views of assets. It's data that is triggered by a specific event that has occurred within or outside of the Collective. An event has to be initiated by someone. Engagement data can be used to track how assets are used or repurposed across the network.
Engagement data is recorded when an event occurs and includes detailed data about your environment and location. Since the data is dependent on time, it is sensitive to your time zone. Data can be adjusted based on your time zone.
You can select from a number of chart options to display site and engagement data.
Site and engagement data descriptions
These are the definitions for site and engagement data:
- Assets: Number of assets on the site, including released, unreleased, archived, expired, pending delete, and deleted assets
- Storage: Total site storage for active assets, assets pending deletion, and archived assets
- Users: Number of active user accounts on the site
- Downloads: Number of downloads from the Asset Details page, search results, Quick View, the mobile app or site, orders, collections, portals, and to file sharing tools
- Logins: Number of logins by all registered site users
- Searches: Number of searches by users, including search terms and number of results
- Shares: Number of shares of assets from orders and collections
- Social shares: Number of assets published to Facebook, Twitter, or YouTube
- Uploads: Number of assets uploaded directly to the site via FTP or from file sharing tools
- Views: Number of times assets are viewed from the Asset Details page, search results, Quick View, the mobile app or site, from a share link or embed code, and on collection share pages
Insights vs. Google Analytics
To get a full picture of site use, data from Google Analytics can be used in combination with site and engagement data obtained using Insights. Google Analytics provides in-depth data that would be expected for any website: page views, user demographics (like age, gender, interests, and affinity), browser language, and commonly entered search terms.
Insights reports on the state of your Collective site and the assets within it. It provides site data (like total asset storage, number of assets) and user engagement data (like number of logins, the number of times an asset was viewed or shared).
Use Google Analytics and Insights data together to get the fullest picture of site use.