Absolutely. You can favorite those assets you want your users to see first, and if you enable the Favorite Assets permission, your users can also select assets as favorites. Favorited assets and global collections are listed first in search results.
A heart icon displays in search results, Quick View, and on the Asset Details page for assets and global collections selected as favorites. If an asset or collection isn't a favorite? Just click the heart icon to make it one.
Favorite assets display for all of your users. If you select an asset as a favorite, other users with permission can de-select it as a favorite.